Product & Channel Viability Analysis
As you know, sales in Mexico often requires the use of intermediaries. Analyzing and understanding the most appropriate channel strategies can be the difference between success and failure in this difficult but rewarding market. Likewise, many companies do not have a clear handle on the competitive advantageous of their products nor on the activities/infrastructure of their competitors, and LGA Consulting can help ensure that you make the right product and channel decisions.
Specific Services
- Product Viability Analysis
i. Level of Demand
ii. Competition Prices
- Channel Viability Analysis
i. Current Channel Structure
ii. Optimal Channel Strategy
iii. Competition Channel Structures
- On-Going Client & Competition Price Analysis
- Surveying to clarify product & channel viability issues
i. With Clients/Government Buyers
ii. With Intermediaries