1. Product & Market Analysis
Before human and financial resources can be committed
to developing world markets, sufficient market data and analysis needs to be developed and understood.
Specific Service Description
- Market size and Market share determination and estimation.
- Obtain and review of detailed customs data oncompetition imports by individual transaction.
- Surveying of distributors, integrators or private and public clients for market and channelinformation and tendencies.
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2. Product & Channel Viability Analysis
Mexican public and private water sectors are often very different from those in your country so you need to understand how the market is different in Mexico.
Specific Service Description
- Product viability analysis – demand vs. supply, competition prices, estimated landed price development for your products
- Channel viability analysis - current channel structure, optimal channel strategy, competition channel structures.
- Review of current client Intermediaries for viability and credit worthiness.
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3. Intermediary/ Partner Location
Finding the right partner in Mexico is crucial to your companies’ success, and one cannot underestimate its importance or the likelihood of failure without the right match (es).
Specific Service Description
- Distributor/Independent Agent Search - Search for one or several general or regional distributors and/or agents.
- Integrator/EPC Search - Search for one or several general, regional, or project specific integrators.
- De facto Sales Manager – if you can’t find available agents or if your current agent isn’t working we can find a dedicated sales person to serve as a “dependent” agent.
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4. Project & Client Business Development
Relying solely or too extensively on diversely-focused intermediaries for information about clients and opportunities can and often does lead to failure and missed
opportunities in Mexico.
Specific Service Description
- Early Stage Sales Pipeline Assistance – customer research, identification and qualification, database development.
- Public sector - custom water bid identification and review
- Private sector - new projects identification and qualification
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